Privacy Policy

Information we collect

• Account information: name, email address, encrypted password information, verification status, and session details.
• Order and delivery information: items ordered, customization selections, billing and shipping details, optional phone number, payment status, and order history.
• Messages and uploaded content: support requests, review content, contact form messages, and private custom-watch request materials you provide to us.
• Limited first-party analytics: anonymous visitor and session identifiers, page views, landing pages, referrer host, campaign parameters, product views, cart actions, checkout events, and purchase completion events.
• Technical and security information: IP address, browser details, device details, coarse location from trusted proxy or CDN headers when available, and security logs.

How we use information

• operate accounts, carts, checkout, shipping, refunds, and order support;
• review and respond to custom-build and contact requests;
• communicate order, account, security, and privacy-request updates;
• detect fraud, abuse, security incidents, and technical problems; and
• understand site performance, product interest, traffic sources, and checkout funnel behavior.

First-party analytics disclosure

We use limited first-party analytics to understand site performance, product interest, traffic sources, and checkout flow. This may use first-party cookies or similar identifiers, including an anonymous visitor ID and session ID.

Analytics events may include page views, landing pages, referrer host, campaign parameters, product views, cart actions, checkout events, and purchase completion events.

Our analytics do not include names, emails, phone numbers, addresses, payment details, custom request messages, uploaded filenames, or typed form contents.

We do not use Google Analytics, Meta Pixel, TikTok Pixel, third-party retargeting, cross-site advertising tracking, session recording, or fingerprinting.

The button above is a privacy preference that disables future first-party analytics for this browser. It is not a banner or approval prompt and does not block access to the store.

Cookies and similar identifiers

Essential cookies and session identifiers support security, accounts, carts, checkout, and fraud protection. These are required for the store to function properly.

Our analytics identifiers are first-party only and are used for notice-only analytics described above. They are separate from payment, account, and security cookies.

How we disclose information

• Infrastructure: DigitalOcean, MongoDB Atlas, and Amazon Web Services for hosting, storage, and application operations.
• Payments and fraud prevention: Stripe.
• Shipping: Shippo and the selected carrier.
• Email: Resend for transactional order, account, support, and privacy-request messages.
• Checkout assistance: Google Places when address suggestions are used during checkout.
• Legal and safety recipients: regulators, courts, law enforcement, advisers, or other parties when reasonably necessary to comply with law or protect rights and safety.

Retention

• Order and tax records: seven years.
• Private customization files: 90 days after fulfillment.
• Technical and security logs: 90 days.
• Raw analytics events: up to 13 months.
• Visitor and session analytics records: up to 13 months where practical.
• Support and contact records: two years.
• Reviews: until removed by you or us.

Your privacy rights

Email support@rpmlabwatches.com with the subject “Privacy Request” if you want to request access, correction, deletion, or a portable copy of your personal information. We may verify control of the relevant account or email address before completing a request.

Children

Accounts, uploads, reviews, and purchases are intended for adults age 18 or older. The store is not directed to children under 13, and we do not knowingly collect their personal information.

Security

We use administrative, technical, and organizational safeguards designed to protect personal information, including access controls, encrypted connections, password hashing, and restricted access to private files.

Policy changes

We may update this policy as the store, our service providers, or legal requirements change. We will update the effective date above when material changes are made.

Contact us

Roots Digital Agency LLC, doing business as RPM Lab Watches, is responsible for the practices described in this policy. For privacy questions or requests, email support@rpmlabwatches.com. For general store help, visit our contact page.